Exciting new area for wool

As wool is composed of 50% carbon that has been captured and stored from the atmosphere, it is a natural carbon store. Each kilogram of greasy wool stores around 1.3 kgs of CO2. In addition to being a natural carbon store, wool is produced from a sustainable grassland system which itself has the capacity to store carbon. Combine this with woolgrowers' ability to increase soil carbon by improved farming practices, and you have one of the most natural carbon capture systems on the planet. The Wool Carbon Alliance (WCA) recently recommends a global marketing strategy aimed at recognising wool as the fibre of choice for those consumers who wish to make a personal decision in reducing global emissions. Underpinning this will be a research strategy that includes a complete wool life cycle analysis from the farm right through the wool pipeline to consumer. Further recommendations in-clude a database of scientific evidence to support the marketing of wool's environmental credentials. It's based on international research which says a household can significantly reduce its carbon emissions by living with wool: insulating with wool, wearing wool, walking, sleeping and sitting on wool. It is made of up to 50 per cent carbon, stored in a stable form. It is renewable, has the ability to biodegrade without harm to the environment and can be recycled. Furthermore, it takes significantly less energy to produce wool products than that required by man-made fibre products, and this ensures CO2 emissions are kept very low. Therefore, the increased usage of wool can positively reduce the level of greenhouse gases in the atmosphere.